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Hang on to you’re hats !  Survey shows the ESSENTIAL  value of video in todays business world.    ◾96% of consumers surveyed found videos helpful for making online purchase decisions ◾71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the brand, service or company ◾73% of all consumers are more likely to make a purchase after watching videos explaining a product or service Mobile device video viewing has increased 719% since Q4 2011 and 160% year-over-year Q4 2012-13.
Cable companies and television broadcasters have finally come to the realization that TV Everywhere doesn’t actually require a television and that there are millions who want to watch their TV anywhere and at any time and are even willing to be interrupted by commercials, just like on regular TV, to get it. All that mobile viewing is adding up in terms of share of total viewing time, which rose from 18% in October to over 26% of total time in December.

videoviews

Tablets and smartphones are now at the point where many can afford them or already have them and the screens are big and bright and lend themselves well to single person viewing of content, including long-form content. So to see the rise in video and ad viewing on the devices is not at all surprising A new survey reveals that video has an extraordinarily positive impact on consumers during the purchase life-cycle, and in driving brand awareness and engagement. 73% of those surveyed confirm they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product. But it doesn’t end there, video also plays a huge role in further research into the brand, as well as in comparison shopping and in post-purchase information. The report, from online video creation site, Animoto, also states that 58% of respondents consider brands that produce video content to be more trustworthy. Highlights of the Report ◾96% of consumers surveyed found videos helpful for making online purchase decisions ◾71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the brand, service or company ◾73% of all consumers are more likely to make a purchase after watching videos explaining a product or service The Impact of Video on Consumer Sales Of the 1,000 respondents to the survey, 96% said that video content was useful when making purchasing decisions online. Other metrics were also high regarding using video content for comparison shopping with 93% surveyed confirmed they used content this way. 87% found business videos helpful for further research into to services or products by the same brand, and 93% turned to video for post-purchase instructions and guidelines. Although it’s a relatively small sample, the percentage of respondents that confirmed they used branded video to inform and guide them, both pre and post-purchase is fantastically encouraging. Most Shared Kind of Video Content Video is playing a huge part in consumer’s lives with at least 94% of respondents watching video at least once a week from their desktop, and 76% of smartphone owners watch videos at least once a week on their mobile devices. Viewers love to share what they’ve watched too, especially if that video has a ‘share’ option (80%). Even more encouragingly, 89% of all respondents are likely to share a video if they consider it educational and 86% of all respondents are likely to share a video if there is an incentive for sharing, such as a promotion or discount. 30a TV is well positioned for emerging technologies and distribution programs coming up in the near future. Contact us to discover how all these statistics can match your needs for business video in todays market. admin @ 30a.tv Source:  Publishers See Major Opportunity for Mobile Video Monetization [Report] http://www.reelseo.com/publishers-mobile-video/#ixzz2yFWoRgbb ReelSEO.com

Extraordinary Information on Video Watching Trends You Wont Believe

| 30a News | April 8, 2014 2:10 pm
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