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As MTV shuts down its European music networks, 30ATV Music doubles down on nonstop music videos, 24 hours a day.

Paramount Global has announced that several MTV-branded music channels across Europe will go dark this December. The closures include MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live (UK). The move marks the end of an era. MTV, once synonymous with music television, has shifted away from the genre that built its brand. Reality series, scripted content, and online streaming now dominate its lineup as the company consolidates and cuts costs in linear TV. While MTV’s music channels sign off, one independent network is turning the volume up. 30ATV Music: Still Playing Videos 24/7 30ATV Music, part of the 30ATV Network, is staying on the air and remains dedicated to music videos 24/7. Watch on Roku and Amazon Fire TV, Smart TVs, or online at 30A.TV. “Remember when MTV was nothing but music videos? That’s exactly what we do. No reality shows. Just the music.” As short-form platforms fragment listening, 30ATV Music restores a curated, television-style flow of pure music video programming — new and classic.