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The large sites are increasing fees and altering their business plans to force vacation rentals owners into paying much more for listing and renting their unit. Emerald Coast By Owner is a regional vacation rental-listing site for the Gulf Coast of Florida and Alabama. This region has become one of the leading places in the country for family vacations. With massive changes taking place in the vacation rental market, we wanted to bring a website to the public that can put the guest in direct contact with the owner or manager of a vacation rental so they may get to know each other and do business together. We will explain our business model here and how we plan to market vacation rental properties in the Emerald Coast of Florida and Alabama to the public