The Beachbilly lifestyle is a lifestyle that emphasizes living off the grid and close to nature, particularly in a beach or coastal setting. Josh Brown, the founder of the Beachbilly brand, advocates for a simple and self-sufficient way of life, relying on solar power, rainwater harvesting, and other sustainable practices to minimize environmental impact.

The Beachbilly channel features videos on topics such as fishing, cooking, gardening, building, and exploring the natural beauty of the Gulf Coast. Brown shares tips on how to live a more sustainable and eco-friendly lifestyle, as well as his experiences living off the grid.