Video is the future of content marketing. Its more than just popular, its essential. Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realize the possibilities.
Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.
When it comes to potential reach, video is peerless. It has no equal. Television has proven that. But the playing field is changing. You need to go where the eyeballs are. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. One in three people view at least one online video a week – so what if that video showed the viewer what you do/sell ?
Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same? Not pictures and text. People are watching over reading. Watching over glancing. Watching over “swiping”
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