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Roku devices and Apple TVs account for 72 percent of streaming media device sales in the U.S. Apple TV is the second most popular device in the U.S., registering predominant use in 26 percent of OTT homes.
“Multiple factors have allowed Roku to outpace Apple in U.S. sales and usage,” said Barbara Kraus, director, research, Parks Associates. “Roku has always had a close association with Netflix, the largest source of video downloads, and currently offers more than 1,700 channel apps as well as a choice of models with different features and price points, all of which appeal to consumers’ purchasing instincts. With Amazon entering this CE category, there will be renewed pressure on all players to develop the best combination of ‘can’t miss’ content with a simple and intuitive interface. “
Google sold an estimated 3.8 million Chromecast units in the U.S. in 2013, Parks said, while noting that both Chromecast “usage and frequency of usage” have declined since its launch.
Roku was the best-selling streaming media player in the U.S. in 2015, accounting for 46% of purchases in the category, well ahead of its closest competitor, the Apple TV, which represented 26%, according to a new report from Parks Associates
Special Offer from 30a TV – Exposure on an established wide ranging network. What if you could reach 300% more people than all the local area print newspapers and magazine COMBINED ! Since our launch in 2008, 30a TV has always taken a non traditional approach to the “tv” scene. Cable and TV viewers have been declining for several years, while avenues such as ROKU OTT web boxes and mobile devices such as ipads, have exploded with video viewing. So, we decided to hook our wagon to the growing segments and develop a platform of “TV Anywhere”.