Are you aware of the explosion in online video viewing? What if your business had a video commercial distributed online as well as on TV that could could very well be worth a thousand sales. Considering that VIDEO now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Here’s why: Online video marketing has finally come of age. We no longer have to deal with a glut of sluggish connections, incompatible technologies or bland commercials begging for our business. These days, smart companies and innovative entrepreneurs are turning the online broadcast medium into a communications cornucopia: a two-way street of give-and-take.
What Kind Of Results Can I Get From Online Video?Watching video is preferred over reading (just consider the last time you watched the news versus reading a newspaper!) It spans nearly every industry and demographic. Household Blinds e-tailer www.blinds.com (and Client of 30a TV’s CEO Paul Vizard’s hosting company, FLV Hosting) reported that visitors were 144% more likely to purchase after seeing a product video than those who did not. Their videos are now so popular they syndicate them to Sears, Walmart, Target, and other major resellers. Advance Auto Parts has found that including instructional and how-to videos both on its site and Facebook has led to some surprising findings. Visitors who watch video stay on the site twice as long and visit twice as many pages versus those who don’t see video. And, sharing those how-to tutorials on Facebook further increases the retailer’s reach.
The Hard Part; Video MarketingIncreasing sales and getting more calls, clients, wont just happen by just sticking a product video up on YouTube or your website. First, it needs to be professionally produced. After that, its all about distribution. Having a youtube video with 20 views is a waste of time and effort.
The Future of Online Video – Commercials for your company/productIn the future, you can expect to see more websites and facebook pages include commercials, video testimonials, recommendations – more of a focus shifting toward personalization of online video. Videos can be developed to focus on real-time deals, weather and even the time of day. A a client of 30a Television these services are at your disposal. Contact your nearest sales rep or complete the form here FREE EVALUATION FORM
- Example Advert – Best of The Emerald Coast
- Buy tickets now Click Video for more info
- Tags: 30a Best of The Emerald Coast
Action StepsWondering how to incorporate these kinds of numbers into your own marketing campaigns? Here are a few important steps to keep in mind:
- Hire a professional, local company to shoot your product videos. You want all the benefits of proper setup. Sorry, but your digital camera won’t cut it here.
- Choose an outlet for your video. Preferably one with many Facebook or twitter fans, and a busy website.
- Look for ways to involve your brand evangelists in the making or marketing of your products, similar to how Lands’ End uses live chat virtual representatives.
- Focus on getting more mileage out of your videos by segmenting them for different geographic areas, different shopper demographics or other groups.
About 30a Television Airing on Mediacom Channel 8 – 30a Television is a leading provider of hyperlocal TV programming, broadcasting to 14 towns from Port St Joe to Sandestin, and worldwide at www.30a.tvTV Reach; to 155,000 homes, businesses and condos along the beautiful beaches of NW Florida. Online Reach; 20k Facebook fans, 20k twitter followers, 30k iphone app downloads, along with smartphone App development. Contact your nearest sales rep or complete the form here FREE EVALUATION FOR About the Author: Paul Vizard helps business owners through content marketing, video production, website development, social media and national marketing with Press Releases and marketing. follow @30abuzz on Twitter. and visit 30a TV on Facebook at www.facebook.com/30atv