Peyman Umays U.S. journey started with his involvement in New York Fashion Week and Las Vegas Magic Show, where he presented his collections two years in a row. In 2007, Umay joined Beau Brummel, the high-end mens wear chain, as head designer. He was responsible for conceptualizing the brand, training the production group and conducting his team in in-store appointments. During his two and a half years as designer at Beau Brummel, Umay blended his European elegance with American comfort and created unique looks that have become his signature style. His collections increased the annual sales of the company by 32%.